How do 93 Tips™ booklets lead to sales?

So you understand why people who get booklets from you will keep the booklets. You even understand why they’ll think of you when they read them. But the booklet you gave them has nothing to do with your business. How does giving out booklets translate into more sales?

The key is to customize your booklet so that it promotes your business.

When we talk about customization, we don’t necessarily mean designing a custom cover. We offer services like that, for once your business takes off and you’re distributing thousands of booklets each year, but there are lots of quick and easy ways to customize your booklets.

1. Put your company information on the front cover.

We make this easy for you, because 93 Tips™ booklets are designed to be customized. You’ll find lots of space to attach a label or business card to the front cover, and it’s important that you do! Every time someone sees the cover, they’ll see it remember your name and your company.

2. Describe your products or services inside.

Both inside covers on a 93 Tips™ booklet are intentionally left blank. People see the inside front cover each time they open the booklet, so put a label here that that describes your products or services. Even if they don’t need your services right now, they’ll remember where they saw them listed.

2. Create a call to action on the back.

Publicity is great but doesn’t bring in new business by itself. As a business owner, you know that you need to ask for the sale, and the place to do it is on the back cover. Use your company’s sales slogan, include your contact information again, and remind them why your business is the best choice for what they need.

You get the sale instead of your competitors.