Business cards? Flyers? They don’t work.
You spent all that time and money on those nice business cards, the ones with your logo and your name. Maybe they even have your picture on them. You put them on bulletin boards wherever you can. So why isn’t anyone calling?
And those flyers that you made up? They look good, right? So why haven’t you been getting the boost in sales that you were expecting?
Here’s a secret: People don’t keep your business card or your flyer. They’re only interested in your contact information or a description of your services when they need something from you. Otherwise, they look once, and it goes into the trash.
Within an hour of seeing your name, they’ve forgotten you.
What you need to do is give them something they actually want.
Give people something that they can use, and they’ll keep it. But everyone is trying to be more creative with their hand-outs these days. People use pens and notepads, but we get so many of them that most of them end up being thrown away.
And when they do hang onto them, do you think they’re really noticing your logo or your name when they jot down notes? They’ve met you once. They’ve never bought anything from you. At best, the only time they’ll think of you is when that pen runs out of ink -- and at that point, they’re not happy to remember you.
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